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I help companies make better product decisions using product and customer data.
My focus is not on reporting, but on giving you the right frameworks to ask better questions, run better analysis, and act with confidence.
Here’s how I typically help teams:
I help you understand how your product is used and whether it brings value to users. This not only helps you improve your product, but also gives you the clarity investors look for when evaluating product-market fit.
Define the right
questions
I help you frame the right problems before jumping into analysis.
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Value: Avoid wasted work and focus on what actually matters.
Understand what drives outcomes
I help you identify what really impacts activation, engagement, and retention.
Value: Clarity on what to prioritise and what to ignore.
Build a clear measurement approach
I help you define simple, consistent ways to measure success across your product or customer journey.
Value: Everyone works with the same definitions and goals.
Enable teams to work
with data
I guide product managers and customer teams on how to use data in their day-to-day decisions.
Value: Less dependency on analysts, faster decisions.
About
Fernando Torres
Analytics consultant
Fernando brings over a decade of experience in digital products, helping companies unlock the full potential of their data. He has worked with renowned organisations such as Sony Music, the NHS, and BBC, gaining valuable expertise that he now applies to deliver impactful outcomes for his clients.
Why Metric Mindset?
I help teams understand what really drives user behaviour and retention.
Instead of focusing on tools, I focus on giving you the right frameworks to analyse your product, ask better questions, and act with confidence. So you can prioritise what matters and stop guessing.
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